Thursday, October 8, 2009

My Treatment


For our A2 Media Coursework my group are creating a music video for the album track “We Get On” by Kate Nash. We chose Kate Nash’s “We Get On” because out of all of our possible song choices Nash’s song has the most visual lyrics, “Everyone, they were kind of arty”. We especially wanted a song with visual lyrics so that we could make connections between the lyrics and the actual music video. Furthermore, Kate Nash’s song we felt was the most personal as she is telling the audience a story from experience and she appears to be confiding in the audience. The song also has a structure; a beginning, middle and end which we can work with.

Our music video is going to follow the narrative told in the song. The video therefore will be about a girl who is in love with a boy but too afraid to show her true feelings. Therefore, instead of confessing her feelings to the boy, the girl sings about him and expresses herself through her singing. We will begin our music video with the girl singing in a 1950’s type bar as we have decided to have a 1950’s twist in our music video as we have been greatly influenced by 50’s style icon Audrey Hepburn from Breakfast at Tiffany’s. We plan to have our singer, when she is in the bar dressed as if she is from the 50’s and we will increase the 50’s mood by setting up the bar like a typical 50’s bar and we would like the performance based part of our video to be in black and white, a monochrome. Furthermore, in our music video as Kate Nash is telling a story in hindsight we plan to have a number of flash backs showing her interacting with the boy she likes. However, these flashbacks will be in colour and will be very modern. However, we plan to still maintain the 50’s twist and we will do this by dressing the girl in modern clothes but giving her a slight 50’s twist. For example, she might be wearing a big bow in her hair.
Overall, our target audience will be a teenage audience as we feel the issues in our music video such as love, friendship, heart ache and partying are issues that teenagers can relate to. We will make our music video successful by choosing suitable and professional actors and actresses and we will bring it to life through lots of flashbacks to link in with the narrative of the song. For example, when she sings, "When I saw you, kissing that girl, my heart it shattered and my eyes they watered and when I tried to speak I stu-uttered" we will show this exact scene and show the girl's emotional reaction when she is staring at the boy and girl whilst these lyrics are being sang. We will not show her singing as it is a flashback so we will just have lots of shots to emphasise her devastation - a close up of her face, a mid shot, a close up of her eyes when it says, "My eyes they watered".


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