Friday, May 7, 2010




This is our final CD cover, the back and front. We changed the back of our CD cover and decided to include a photo of Katie the 50's singer in it as although Claudia is the central character, Katie also has an important role in the music video as she is Claudia's inspiration. Furthermore, we used Adobe Photoshop to position the two photos close together in a way that made Katie look like she is shadowing Claudia and we also blurred the edges of the photos to make it look neater and more professional. Also, the photo of Katie is a still from editing and is therefore a monochrome therefore an effective contrast is evoked between Claudia who is in colour and modern and Katie who is in black and white and further away to show that she is from the past.

This is our final poster advertising Kate Nash's song release. We used Adobe Photoshop to create a cartoon-like colourful landscape for our poster to evoke the fairytale theme and we changed the photo of Claudia we used before to the one where Claudia is wearing the red polka dot vintage dress as we felt this maintained the 50's theme that is evident in our music video and also the red dress has connotations of love which links to the song which is about heartache. We also used the photo of Claudia with her legs swinging down as this looked more realistic than the previous photo.

Monday, April 26, 2010

Wednesday, March 10, 2010

Filming Overview

We have recently been filming our footage for our music video and yesterday we filmed the performance based part of our music video in the "50's setting". Originally we intended to have Claudia as the singer in the 50's setting however we have had to change this and we now have Claudia's understudy, Katie, as the singer. We plan to have at the end of our music video a shot of Claudia looking at a photograph of Katie to explain that Katie is a 50's popular icon that Claudia really admires. We have cast Katie as the singer as we feel she has a 50's look and she also knows the song therefore she will be a confident mimer. Yesterday we filmed Katie's performance and we asked her to actually sing along to the song so that the miming is realistic. We used our school hall as our location as there is a red curtain across the stage therefore we positioned Katie with the microphone stand infront of the red curtain. We felt that the red curtain behind Katie made the location appropriate as it has connotations of love which relates to the song and also the red curtain makes it look like a performance. We used our storyboard to guide us and to begin we positioned the camera quite far away from Katie so that it was a long shot of Katie as we wanted the stage's red curtain to be visible and we also wanted the audience to see Katie's 50's outfit clearly. She was dressed in a black and white polka dot dress which is appropriate for the 50's theme, red lipstick and red shoes. We filmed a long shot of Katie singing along with the song. After we had filmed the song through once in long shot we then started to experiment with the different shots on our storyboard. For example, for the part in the song when Kate Nash sings, "I don't usually notice people's eyes" we filmed this as a close up and asked Katie to look directly at the camera when she sings this so the emphasis is on her eyes and face and by looking at the camera we felt the audience might feel more involved and connected with the song and this is also a voyeurism. Furthermore, we filmed Katie singing also from a side angle and this shot was a long shot. We decided to film from another angle as this was what we planned to do originally on our storyboard and we want our shots to be varied and more interesting and this means we will have a number to choose from when we edit in the post production process. We also filmed mid shots of Katie singing so that there will be a variation of interesting and effective shots in the music video and we also filmed a close up of Katie from a lower angle so the camera is partly looking up at her as we felt this shot gave her status. We also filmed close ups as when we filmed the long shot footage the microphone covered some of Katie's face and wasn't as clear as we wanted so we rectified this by filming close-ups and mid shots. Overall, the filming process was positive and effective as we got what we needed to do done and we feel we took some professional footage as we tried to evoke meaning with the shots we used by trying to sometimes give her status and also vulnerability with the long shot which reflects Nash's feelings of vulnerability in the song.

Below are some stills from the editing post production process. As you can see we made the performance sequence into a black and white monochrome. We did this using the tools of Adobe Premiere Pro. At first we found it difficult to convert the sequence into a black and white monocrome as we were unsure of what tools did this. Therefore we clicked on the "Help" link and asked how to change the footage into black and white. We were advised to use the "black and white effect" tool which is found in the Transitions/effects palette. We decided to make the footage into a monochrome as we wanted the performance sequence to look old-fashioned and sophisticated, like a flashback.


We decided to film a Mid close-up shot of Katie as it effectively shows Katie's facial expressions when she is lip-syncing and the Mid close-up shot focuses on Katie's lip-syncing which looks realistic as we asked Katie to actually sing the song rather than miming it. This way her miming looks professional and we can edit out her singing so that it is the song playing.

Long shot


Mid shot from a side angle

Monday, March 8, 2010

Production logo

We have changed our Production logo in order to make it look more professional and realistic. We decided to have an oval background which looks like a fingerprint as this relates to "CLICK". Furthermore, we then placed the mouse pointer which is our symbol for our logo in the centre of the oval background. We also curved the writing so that it fitted comfortably on the logo and we used Adobe Photo shop to make our production logo as it has layering tools and is a professional programme which is quite straightforward to use.

Tuesday, March 2, 2010


This is the front and back of our single "We Get On". We have used elements from our poster such as the tree, the colour of the background and the child-like writing as we wanted our CD front cover and back cover to link to the poster. To create the CD cover we zoomed in on Photoshop on the poster and copied the photo of Claudia and positioned her on the actual tree branch. Furthermore, we had to put on the front cover a parental advisory label as some of Nash's lyrics are profane and on the back of our CD cover we made the name of the song and artist and the reviews and rating smaller but held the white writing theme as we feel it stands out against the sky blue background. Finally, we used the stills from the filming process on the back of the CD cover and we edited this on Photoshop and made them look as if they had been cut out and blurred around the outside to continue this scrap book feel.

Development of We Get On Poster



We have recently been working on our Music video poster and the photo above shows our development. We have created the poster by using Adobe Photoshop and we created the swing, grass, flowers, tree, sun by using Photoshop's tools. We also used Photoshop to create our logo and the title of the song and writing was created on Photoshop. We decided that for our poster we wanted a sort of scrap book effect as we felt this would reflect Kate Nash's bubbly personality if she is surrounded by colourful cartoon-like imagery therefore we created the perfect outdoor scene around her by using different colours and pasting in the butterflies and robin. We made the flowers ourselves through photoshop. Furthermore, we have placed a photograph previously taken of Kate Nash on the swing and had to re-arrange the swing so that she is sitting realistically. In the photo she is wearing a green polka dot vintage dress to emphasise the 50s theme. However, we are planning on taking another photo of Claudia in a red polka dot dress so that the poster is really eye catching and so the emphasis is on Claudia. The polka dot red dress will also enhance our 50s theme. Also, we feel a red dress will be more appropriate as the colour red has connotations of love which will link with the song which is about heartache. Furthermore, we are going to take a photo of Claudia in this dress with her legs swinging down and her arms holding the swing so that it looks more realistic and this photograph will take up more room on the poster so that there are no large gaps. We have also included reviews to encourage the consumer to buy the CD and we have included the release date so the consumer knows exactly when it will be released.