Friday, September 25, 2009

As part of my research I have looked at the boyband Westlife and the ways in which they attract their audience...


WESTLIFE is an Irish pop band that formed on July 3, 1998. The group's original lineup comprised Nicky Byrne, Kian Egan, Mark Feehily, Shane Filan and Brian McFadden however since, Brian McFadden left the group to develop a solo career. The lead vocalists in the band are Filan and Feehily.

Furthermore, the boyband is the only act in UK history to have their first seven singles go straight to Number 1 and since their first single in 1999 they have dominated the charts with their music and gone on to sell over 40 million records.

Westlife's first big break came in 1998 when they opened for the Boyzone and Backstreet Boys' concerts in Dublin. Later that year, they won the 'Best New Tour Act' award at the
Smash Hits Poll Winners Party. In March 1999, the band released their first single, "Swear It Again" which immediately topped the charts in Ireland and in UK for two weeks.

http://www.youtube.com/watch?v=36RVO0eFSvw

Westlife's music has evolved over the years. The link above is their first music video and first single "Swear it again" and the song's genre is a teen pop ballad. The camera at the beginning of the video tracks in slowly on the lead vocalist singing, perhaps to appeal to a female audience and therefore creating a voyeurism. Furthermore, the way the lead singer is presented as singing (lip syncing) to the camera gives the audience the feeling that he is confiding in us. Furthermore, the video seems to be both performance and narrative. It is narrative when the singers are shown to be playfully messing around and the close ups of the band members laughing suggest that the company are focusing on selling the band on their playful and attractive image. Overall, although the camera focuses on the lead singer and shows many close ups and shots of him when the song reaches the chorus there is an important high angle shot that shows the whole group standing on a small white stage singing and moving together. This shot emphasises and reminds the audience that they are united as a group and the close ups and quick shots of the singers separately once again are used to attract a female audience. However, they are also effective in the way they introduce the other band members to show that they are all different and there own person. Additionally, the singers are all dressed in black and this emphasises to the audience that they are united.

No comments: